Data Taxonomy

DemographicsPro goes beyond basic demographics to deliver deep aggregate insights that span multiple categories. So that you can understand these numbers contextually, we also include the size and percentage interest for each audience,. If you don't yet have an account and are interested in understanding our data in more depth for use by your agency or platform, please Contact Us.

CategoryNumber in Category (Sub-Category)
Gender2
Family status3
Age - Census9
Age - Neilsen9
Race (US only)4
Native language35
Location: by country252
Location: by state51
Location: by city5,487
Education status4
University1,376
Industries65
Occupations410
Employers5,446
Personal income8
Likes & interests496 (30)
Religion3
Influences170,703 (161)
Music : Favorite music38
Music : Solo artists11,807
Music : Bands8,084
Media1,388 (6)
Sport : Sports followed59
Sport : Teams supported2,784
Brands11,659 (57)