Data Taxonomy

Demographics Pro goes beyond basic demographics to deliver deep aggregate insights that span multiple categories. So that you can understand these numbers contextually, we also include the size and percentage interest for each audience,. If you don't yet have an account and are interested in understanding our data in more depth for use by your agency or platform, please Contact Us.

CategoryNumber in Category (Sub-Category)
Gender2
Family status3
Age - Census9
Age - Neilsen9
Race (US only)4
Native language35
Location: by country252
Location: by state51
Location: by city5,488
Education status4
University1,380
Industries66
Occupations410
Employers5,459
Personal income8
Likes & interests496 (30)
Religion3
Influences312,697 (214)
Music : Favorite music38
Music : Solo artists12,022
Music : Bands8,104
Media868 (6)
Sport : Sports followed59
Sport : Teams supported2,814
Brands2,574 (62)