Find the Right Audience
Demographics Pro provides data that helps influencer networks, analytics providers, agencies, PR firms, and consulting firms analyze, influence, and engage with social media audiences.
We Power Audience Data for 50+ Integrations
Our Data
Demographics Pro delivers detailed, accurate analysis for a variety of social media entities and inputs. Get data on the brands, influencers, conversations, and competitors in your market in a format that works for you. Our taxonomy offers multiple layers of rich data, including audience basics, such as age and gender, as well as detailed insights across thousands of brand affinities, audience interests and more.
Use Cases
Influencer Marketing
Use demographics to ensure influencer campaigns are on-target and get results.
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Talent Representation
Show the value and fit of your talent for endorsements and media campaigns.
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Content Strategy
Create, place and promote content that will resonate with your target audience.
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Brings you up close and personal
with the demographics
In-depth analytics platform lets
you take a deep data dive
Demographics Pro unlocks rich audience and markets insights that have previously not been available at scale. Whether implementing for audience mapping, influencer identification or custom research, we’re impressed by its ability to inform all phases of brand storytelling – from strategy/planning to creative concepting and measuring impact.
VP Measurement & Insights, Edelman
Traackr’s Audience Insights, powered by Demographics Pro provides our customers with strategic data to ensure influencer marketing dollars are invested effectively by aligning spend with influencers who genuinely impact target audiences.
VP Marketing, Traackr
Demographics Pro is a key component of our process between social listening data and consumer insights platforms. By understanding who’s talking online in a really robust manner, we’re able to leverage a much wider set of tools to learn even more about consumers.
Founder & Principal Consultant, First & First Consulting