Integrate In-Depth
Audience Insights

Integrate powerful audience insights into your customer’s decision-making workflow:

Audience Analysis

Discover detailed characteristics of influencer and brand audiences with deep-dive psychographics beyond audience breakdowns by gender, marital status, age, occupation, personal income, and location.

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Real Audience Audit

Confirm the authentic relationship between an influencer and their audience.

Verify to what extent an influencer’s audience is real or fake prior to making your final selection of influencers for a campaign.

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Influence
Search

Identify the people, brands, and media that most influence a desired audience.

Via our smart indexing, quickly qualify a manageable shortlist of influencers who best reach a specified target audience.

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Combined Analysis

Analyze the combined audience reach of multiple influencers or brands.

Understand the aggregate demographics and psychographics of the full combined audience reached by influencers chosen for a campaign.

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Segment
Analysis

Dive into specific audience segments for deeper insights.

Define a market segment or audience segment to discover aggregate demographic and psychographic insights for segment members.

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Audience Overlap Analysis

Select influencers for a campaign based on their overall unique reach.

For any group of influencers/brands, we estimate the extent to which their audiences overlap. Available via Dashboard and API for your platform integration.

 

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Beyond Basic Demographics

Deep-dive audience demographics and psychographics span criteria such as brand, retail and media affinities, hobbies, and interests.

Genuine
Audiences

Our algorithms are trained to estimate aggregate demographics and psychographics for only true audience members.

Genuine
Audiences

Our algorithms are trained to estimate aggregate demographics and psychographics for only true audience members.

Contextual
Insights

Understand each audience characteristic relative to benchmark averages and view index measures to see user type concentration within an audience.

See our delivery options.

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