Demographics Pro, Inc.  (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website demographicspro.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Services”). By using the Services, you consent to the terms of this Privacy Policy and our Terms of Service. 

 

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Services includes:

Personal Data: Personally identifiable information, such as your first and last name, company name, email address, and phone number that you voluntarily give to us when you register with the Services or when you choose to participate in various activities related to the Services, such as online chat, contact forms, and email subscriptions.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

Analytics Data: Information our servers automatically collect when you access the Services, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Services. We may also use third-party analytics tools, such as Google Analytics, to collect information about your usage of the Services.

Advertising Data: Information collected through cookies and similar tracking technologies about your interactions with our advertisements on third-party websites and services. This includes data collected through advertising partners such as Google Ads.

 

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Services to:

– Create and manage your account.

– Process your transactions and send you related information, including purchase confirmations and invoices.

– Email you regarding your account or order.

– Fulfill and manage purchases, orders, payments, and other transactions related to the Services.

– Increase the efficiency and operation of the Services.

– Monitor and analyze usage and trends to improve your experience with the Services.

– Notify you of updates to the Services.

– Offer new products, services, mobile applications, and/or recommendations to you.

– Perform other business activities as needed.

– Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.

– Request feedback and contact you about your use of the Services.

– Resolve disputes and troubleshoot problems.

– Respond to product and customer service requests.

– Send you a newsletter and other email marketing communications.

– Solicit support for the Services.

 

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, advertising services, and marketing assistance.

Marketing Communications: With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

 

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

 

Policy for Children

We do not knowingly solicit information from or market to children under the age of 13. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 13, please contact us at privacy@demographicspro.com.

 

Your Privacy Rights

**GDPR Rights (EEA Residents):** If you are a resident of the European Economic Area (EEA), you have the following data protection rights:

– The right to access, update, or delete the information we have on you.

– The right of rectification.

– The right to object.

– The right of restriction.

– The right to data portability.

– The right to withdraw consent.

If you wish to exercise any of these rights, please contact us at privacy@demographicspro.com.

 

Email Marketing

We may use your personal information to send you marketing communications if you have requested or consented to receive such communications. You may opt-out of receiving these communications at any time by clicking the unsubscribe link in the emails or by contacting us at privacy@demographicspro.com.

 

Demographic Insight Analysis

This sections below  cover all demographic profiling generated by us, as licensed to customers and partners via our DemographicsPro dashboard, our demographics API and otherwise.

How we infer demographics

We estimate or infer likely audience demographic characteristics (gender, age, marital status, interests, occupation, location, etc.) for audiences based purely on correlative data signals. Our methodology is data-centric, relying on multiple data signals, filtered and amplified using large, proprietary knowledge bases of established correlations between data points and demographic characteristics. Finally, we combine multiple amplified signals using a series of algorithms to estimate or infer likely audience demographic characteristics.

Zero cross-matching

We do not cross-match our inferred demographic estimates with actual demographics, from third-party sources or otherwise. Whether delivered by API or dashboard, all inferred audience demographics are estimates in aggregate only for the audience. Information we collect in relation to usage of our own products, services and websites is likewise never cross-matched or combined in any way with our inferred demographics.

How we use inferred demographics

We use our inferred audience demographics for products and services that give our customers and partners aggregate insights into the audiences of influencers and brands.

 

Changes to this Privacy Policy

We reserve the right to make changes from time to time to this Privacy Policy. In the event such changes materially affect certain existing customers and partners, we will notify such customers and partners by email prior to their implementation.

 

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Demographics Pro
605 W Main St #109
Carrboro, NC 27510
privacy@demographicspro.com

Effective date: August 30th, 2024