1. Introduction

Demographics Pro, Inc. (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, demographicspro.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Services”).

By using the Services, you consent to the practices described in this Privacy Policy and our Terms of Service. If you do not agree with this Privacy Policy, please discontinue use of the Services immediately.

2. Information We Collect

We may collect information about you in a variety of ways, including the following:

2.1 Personal Data

Personally identifiable information, such as your first and last name, company name, email address, and phone number, that you voluntarily provide to us when you register with the Services, submit a contact form, participate in online chat, or subscribe to emails or newsletters.

2.2 Identity Resolution and Marketing Data

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate your browsing activity with other personal information they or others have about you, including by association with your email or home address. We or service providers acting on our behalf may then send marketing communications to these email or home addresses.

We currently use identity resolution services provided by Retention.com and Warmly.ai, and may use additional identity resolution providers in the future. We require each provider to process your data only as directed by us and in accordance with this Privacy Policy.

This activity constitutes a “sale” and “sharing” of personal information under certain state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA). See Section 6 for your opt-out rights.

Opt-Out Options: You may opt out of all identity-resolution-based data sharing at any time through either of the following:

• Retention.com opt-out: https://app.retention.com/optout
• Warmly.ai opt-out: https://www.warmly.ai/privacy (follow “Do Not Sell My Data” link)
• Email us: privacy@demographicspro.com to opt out of all identity resolution services simultaneously.

2.3 Analytics Data

Information our servers automatically collect when you access the Services, including your IP address, browser type, operating system, access times, referring URLs, and the pages you view before and after accessing the Services. We may also use third-party analytics tools, such as Google Analytics, to collect and analyze this information.

2.4 Advertising Data

Information collected through cookies and similar tracking technologies about your interactions with our advertisements on third-party websites and services, including data collected through advertising partners such as Google Ads.

3. Use of Your Information

We may use the information we collect about you for the following purposes:

• Create and manage your account.
• Process transactions and send related information, including purchase confirmations and invoices.
• Communicate with you regarding your account, orders, or customer service inquiries.
• Monitor and analyze usage and trends to improve the Services.
• Send you marketing communications and promotional offers (with your consent where required by applicable law).
• Deliver targeted advertising through our advertising partners.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
• Comply with applicable legal obligations.
• Perform other business activities as reasonably needed.

3A. Legal Bases for Processing (EEA, UK, and Swiss Residents)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data only where we have a lawful basis under GDPR Article 6. The applicable bases for our processing activities are:

• Contractual necessity (Art. 6(1)(b)): Processing necessary to create and manage your account, process transactions, and provide the Services you have requested.
• Legitimate interests (Art. 6(1)(f)): Analytics, fraud prevention, security monitoring, and improving our Services. Our legitimate interests in operating a secure and functional service are not overridden by your interests or fundamental rights in these contexts.
• Legal obligation (Art. 6(1)(c)): Processing necessary to comply with applicable law, including responding to lawful government requests.
• Consent (Art. 6(1)(a)): Direct marketing communications and advertising cookies, where you have provided specific, informed, and freely given consent. You may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.

Where we rely on legitimate interests as the lawful basis for processing, you have the right to object to that processing at any time by contacting us at privacy@demographicspro.com. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms, or where the processing is necessary for the establishment, exercise, or defense of legal claims.

4. Disclosure of Your Information

We may share information we have collected about you in the following situations:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by applicable law.

Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Third-Party Service Providers

We may share your information with third parties that perform services on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, advertising services (including identity resolution providers such as Retention.com and Warmly.ai, and advertising platforms such as Google Ads), and marketing assistance. These providers are contractually required to process your data only as directed by us and consistent with this Privacy Policy.

Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law. As described in Section 2.2, our use of identity resolution services constitutes a “sale” and “sharing” of personal information under certain state privacy laws.

Categories of Sources

We collect personal information from the following categories of sources:

• Directly from you, when you register, complete forms, or communicate with us.
• Automatically from your devices and browsers when you access the Services (e.g., cookies, log files, pixels).
• From our advertising and analytics partners (e.g., Google Ads, Google Analytics), who provide data about your interactions with our advertisements and other online activity.
• From identity resolution providers (Retention.com, Warmly.ai), who associate browsing data with contact information from their proprietary databases.
• From our affiliates and business partners in connection with joint offerings or referrals.

Affiliates

We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against interception or other types of misuse.

5A. Data Retention

We retain Customer and Prospect information only for as long as necessary to fulfill the purposes of providing the Services described in this Privacy Policy, unless a longer retention period is required or permitted by law.

6. Your Privacy Rights

GDPR Rights (EEA, UK, and Swiss Residents)

If you are a Customer or Prospect located in the European Economic Area, the United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR) and equivalent legislation, including the right to:

• Access, rectify, erase, restrict, or receive a portable copy of your personal data;
• Withdraw consent at any time (where processing is based on consent), without affecting the lawfulness of prior processing;
• Object to processing based on legitimate interests or carried out for direct marketing purposes;
• Not be subject to solely automated decision-making that produces legal or similarly significant effects (see Section 9 regarding demographic profiling);
• Lodge a complaint with your local supervisory authority. If you are in the EEA, you may contact the supervisory authority in your country of residence. In the UK, the relevant authority is the Information Commissioner’s Office (ICO): https://ico.org.uk. In Switzerland, the relevant authority is the Federal Data Protection and Information Commissioner (FDPIC): https://www.edoeb.admin.ch.

To exercise any of these rights (other than the supervisory complaint right), please contact us at privacy@demographicspro.com.

Your personal data may be transferred to and processed in the United States. When we transfer personal data outside of the EEA/UK, we implement appropriate safeguards as required by applicable law, specifically:

• Standard Contractual Clauses (SCCs): We rely on the European Commission’s Standard Contractual Clauses (2021/914) for transfers from the EEA, and the International Data Transfer Agreement (IDTA) for transfers from the UK, as applicable.

U.S. State Privacy Rights

This section applies to residents of states with applicable consumer privacy legislation, including California, Virginia, Colorado, Connecticut, and other states with enacted privacy laws.

Categories of Personal Information Collected: Identifiers (name, email, phone number, IP address, company name); Commercial Information (purchase history); Internet/Electronic Activity (browsing history, interactions with Services and advertisements); Professional Information (company name, job title)

Sale and Sharing: We “sell” and “share” (as defined under the CCPA/CPRA) certain personal information—specifically Identifiers and Internet/Electronic Activity—with advertising and marketing partners, including through identity resolution technologies (such as Retention.com and Warmly.ai) and advertising cookies (such as Google Ads).

Your Rights: Depending on your state, you may have the right to:

• Know what personal information we collect, use, disclose, or sell, and the categories of sources and third parties involved;
• Request deletion or correction of your personal information;
• Opt out of the sale or sharing of your personal information;
• Limit the use of your sensitive personal information (California residents);
• Not be discriminated against for exercising these rights.

How to Submit a Request: Email privacy@demographicspro.com. We will verify your identity before processing your request. 

7. Policy for Children

We do not knowingly market or sell our services to children under the age of 13. Our Services are licensed to companies with users assigned by the companies, who must be staff at those companies. 

Note on identity resolution: Our identity resolution providers (Section 2.2) are configured to operate only with respect to users who have self-identified as adults. We do not knowingly submit data of users under 13 to identity resolution services. 

8. Email Marketing

We may use your personal information to send you marketing communications if you have requested or consented to receive such communications. You may opt out of receiving marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at privacy@demographicspro.com.

9. Demographic Insight Analysis

The sections below cover all demographic profiling generated by us, as licensed to customers and partners via our DemographicsPro dashboard, our demographics API, and otherwise.

How We Infer Demographics

We estimate or infer likely audience demographic characteristics (gender, age, marital status, interests, occupation, location, etc.) for audiences based purely on correlative data signals. Our methodology is data-centric, relying on multiple data signals, filtered and amplified using large, proprietary knowledge bases of established correlations between data points and demographic characteristics. We combine multiple amplified signals using a series of algorithms to estimate or infer likely audience demographic characteristics.

Zero Cross-Matching: We do not cross-match our inferred demographic estimates with actual demographics from third-party sources or otherwise. Whether delivered by API or dashboard, all inferred audience demographics are estimates in aggregate only for the audience. Information we collect in relation to usage of our own products, services, and websites is never cross-matched or combined in any way with our inferred demographics.

How We Use Inferred Demographics

We use our inferred audience demographics for products and services that give our customers and partners aggregate insights into the audiences of influencers and brands.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the “Last Updated” date at the top of this page. In the event that changes materially affect certain existing customers and partners, we will notify such customers and partners by email prior to implementation.

11. Contact Us

If you have questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at:

Demographics Pro, Inc.

605 W Main St #109

Carrboro, NC 27510

Email: privacy@demographicspro.com

Last Updated: July 21, 2026