Discover which audiences overlap.

Compare accounts to determine the extent to which they share the same audiences. Available via Dashboard and API for your platform integration.

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Measure audience overlaps between influencers, brands, media, and more.

Whether you want to find the most unique audiences or the most overlap to reinforce your message, Audience Overlap Analysis can help you compare:

  • Influencers vs Influencers. Submit a campaign shortlist of influencers to see which of their audiences overlap most, with each other and the shortlist audience as a whole.
  • Influencers vs Brands. Discover which shortlisted influencer audiences have the strongest affinity for brands included in your submitted list.
  • Brands vs competitors and more. Measure audience overlaps between competing brands, brands vs media, brands vs journalists, and more.

To see how Audience Overlap Analysis can improve your influencer selection or campaign strategy, get in touch.

Take away the guesswork and make data-driven decisions for campaigns.

Audience Overlap Analysis allows you to submit a list of up to 25 Instagram or TikTok accounts to see which audiences overlap most. For each of your submitted accounts, you’ll find out:

  • The overlap – the percentage of followers of account A also following account B.
  • The average overlap – the mean average of an account’s audience overlaps with all other account audiences in your list.
  • The unique followers – the percentage of that account’s followers that have zero overlap with all other accounts in your list.
  • PDF and CSV reports are emailed to you automatically, within minutes.
  • Available via Dashboard and API for your platform integration.

See for yourself. If your agency or influencer marketing platform has an ongoing need for Audience Overlap Analysis, we’ll be happy to provide an analysis of an initial 10 accounts for your complimentary evaluation.

Take away the guesswork and make data-driven decisions for campaigns.

Audience Overlap Analysis allows you to submit a list of up to 25 Instagram or TikTok accounts to see which audiences overlap most. For each of your submitted accounts, you’ll find out:

  • The overlap – the percentage of followers of account A also following account B.
  • The average overlap – the mean average of an account’s audience overlaps with all other account audiences in your list.
  • The unique followers – the percentage of that account’s followers that have zero overlap with all other accounts in your list.
  • PDF and CSV reports are emailed to you automatically, within minutes.
  • Available via Dashboard and API for your platform integration.

See for yourself. If your agency or influencer marketing platform has an ongoing need for Audience Overlap Analysis, we’ll be happy to provide an analysis of an initial 10 accounts for your complimentary evaluation.

Get a Free Audience Overlap Analysis

If your agency or influencer marketing platform has an ongoing need for Audience Overlap Analysis, we’ll be happy to provide an analysis of an initial 10 accounts for your complimentary evaluation.