A common and persistent question Traackr hears from influencer marketers is “how do we confidently select influencers for our campaigns?”
To address this challenge, Traackr has incorporated social media demographics and psychographics from DemographicsPro into their platform. Their Audience Insights reveal whether an influencer’s audience is on target regarding age, gender, location, occupation, marital status, likes, interests, and brand affinities.
Audience Insights help brands prioritize influencers whose audiences align with their ideal customers. This brings a new level of optimization that delivers cost, time, and resource efficiencies required to scale Traackr’s practice of influencer marketing.
“As we evolve our marketing strategies and scale our influencer programs, Traackr’s ‘Audience Insights’ ensures we are reaching end consumers with the right profile. We can now see that our influencer programs spread across the appropriate geographies and target audiences, ensuring we are optimizing our investment and approach.”
– Philipp Markmann, CMO at L’Oréal Germany