Influencer Intelligence, a powerful online resource to assist with influencer and celebrity engagement, provides demographics and psychographics from DemographicsPro combined with other influencer data, to help clients find a shortlist of influencers that reach their target audience, despite a highly specific list of audience traits.
Influencer Intelligence’s new Audience Insights feature a leading talent management company, realize the power of using demographics and psychographics to find the right influencers for one of their new campaigns.
The talent management company’s client, a UK fashion brand for women, wanted to drive traffic to their website and stores, highlighting a collection relevant to specific locations and demographics. The brand wanted to engage influencers who could create content that would build hype around the collection.
We were asked to identify influencers who were UK-based, with a social audience aged 25 to 35, an affinity for all things fashion and who appealed to but didn’t clash with, any of their rival brands.
– Group Head of Strategy
Their first task was to shortlist only the most relevant influencers. Using Influencer Intelligence’s new Audience Insights feature, they were able to access in-depth demographic and psychographic information that allowed them to deep dive into each influencer’s profile. Details including the influencer’s age, location, and previous endorsement history helped them draw up a shortlist, while Audience Insights allowed them to filter their search. Using demographic data points, such as gender, age, parental status, personal income, occupation, location, and brand affinities, they could truly understand the value each influencer would add to the campaign.