header in imageheader in imageheader in imageheader in image
  • Our Data
    • Overview
    • Audience Analysis
    • Audience Overlap Analysis
    • Real Audience Audit
    • Influence Search
    • Combined Analysis
    • Segment Analysis
    • Custom Input Analysis
    • Methodology
  • Use Cases
    • Overview
    • Influencer Marketing
    • Talent Representation
    • Monitoring & Analytics
    • Brand Audit
    • Content Strategy
    • Market Research
  • Pricing
    • Pay-Per-Analysis
    • Pay-Per-Seat
    • API Integration
  • Resources
    • Success Stories
    • White Papers
    • API Documentation
    • Dashboard Guides
    • Data Taxonomy
  • Talk With Us
  • Login
✕
Request Sample

 

Edelman incorporates DemographicsPro data to deliver accelerated and accurate influencer identification, and help clients achieve scale, efficiency and ROI for their influencer programs. In this case, Edelman used DemographicsPro data to help identify photography influencers.

Edelman

Adobe requested that Edelman, a communications marketing firm, vet a media list to find likely customers for Adobe’s Creative Cloud suite. Working from the list of 341 media outlets, Edelman identified a shortlist of 600 influencers in the space using lookalike analysis.

Reviewing Adobe’s Creative Cloud audience, which has a concentration of photographers 6.5x higher than average, Edelman found two significant segments – technically driven male photographers and artistically driven female photographers.

Edelman then compared those personas to those personas to the audience demographics and psychographics of the 341 media outlets and 600 influencers, and made a final selection of 80 outlets, ten social influencers, and 15 Instagram influencers that were identified as the best matches.

Visit: edelman.com

Contact: info@edelman.com

 

 

  • Our Data
    • Audience Analysis
    • Audience Overlap Analysis
    • Real Audience Audit
    • Influence Search
    • Custom Input Analysis
    • Segment Analysis
    • Combined Analysis
    • Methodology
  • Use Cases
    • Influencer Marketing
    • Talent Representation
    • Monitoring & Analytics
    • Brand Audit
    • Content Strategy
    • Market Research
  • Pricing
    • Pay-Per-Analysis
    • Pay-Per-Seat
    • API Integration
  • Resources
    • Success Stories
    • White Papers
    • API Documentation
    • Data Taxonomy
    • Dashboard Guides
  • Contact Us



©2020 Demographics Pro Inc. All Rights Reserved.      Terms & Privacy
Request Sample

Talk with Us

Nunc imperdiet tellus vel commodo fringilla. Quisque condimentum ipsum imperdiet ornare vulputate. Imperdiet tellus vel condime perdie.



Talk with Us

Nunc imperdiet tellus vel commodo fringilla. Quisque condimentum ipsum imperdiet ornare vulputate. Imperdiet tellus vel condime perdie.

Thank you for your interest in Demographics Pro.

We’ll be in contact soon to discuss
how we can best help you.