Dive Deeper Into A Specific Audience Segment.

Segment Analysis gives clarity on a defined sample of a social audience.

We Power Audience Data for 50+ Integrations

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Drill Down into relevant segments using single or multiple criteria

With Segment Analysis, get a view of your preferred audience segments effortlessly without sacrificing deep insights.

  • Use our demographic filters to set basic or complex criteria to analyze a specific audience
  • Select from 10,000+ attributes to focus on just the right segment for your research.
  • In seconds, get your selected account followers indexed and ready to be tailored as required.

Find out what deeper insights you can discover using Segment Analysis. 

Use the comparison view to stack up segments side by side.

Compare up to ten segment analyses side-by-side to get greater in depth insight into audiences of your choosing.

  • Easily analyze and research segments side by side with comparison view. Identify similarities and trends that can help uncover new insights on your audiences. For instance, you could compare men who are into yoga within your brand’s audience to the general population of men who are interested in yoga.
  • Look at multiple Twitter or Instagram accounts in a consolidated view to rapidly scale market research. 

Let’s discuss how to implement Segment Analysis in your market research.

Use the comparison view to stack up segments side by side.

Compare up to ten segment analyses side-by-side to get greater in depth insight into audiences of your choosing.

  • Easily analyze and research segments side by side with comparison view. Identify similarities and trends that can help uncover new insights on your audiences. For instance, you could compare men who are into yoga within your brand’s audience to the general population of men who are interested in yoga.
  • Look at multiple Twitter or Instagram accounts in a consolidated view to rapidly scale market research. 

Let’s discuss how to implement Segment Analysis in your market research.

Create a panel of social media users based upon demographics or interests and get detailed insights on that segment.

You can define a panel based on single or multiple criteria. From age to gender to location. Or combine with interests or brand affinities.

  • Research specific market segments to understand their personas and how to reach them. For instance, one might want to understand the brand interests of women in the US who are interested in adventure tourism.
  • Generate reports on both mass markets or niche segments. What are the top media brands for Millennials? What about top media for Millennials who do 3-D printing?
  • Get results instantly by leveraging the Demographics Pro knowledgebase, to complement or accelerate traditional market research and surveys.

To see how Segment Analysis works, please contact us for a demo.

Get A Free Sample Of Your Target Audience Segments

Discover unique insights that can be customized to your needs.

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