Faster Consumer Insights.

Quickly build market segments based on demographics, keywords, and other criteria, then see insights that influence consumer behavior.

We Power Audience Data for 50+ Integrations

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Find and understand consumer segments.

If you’re a marketing, insights, or brand professional, we can help you with:

  • Audience Segmentation – Divide your market into key segments based on demographics, location, behavior, and more, to spot unique needs within each group.
  • Segment Discovery – Find new segments via advanced clustering that automatically identifies subgroups in your audience, showing you opportunities that were previously invisible.
  • Persona Building – Understand the personas in your target market by getting a clear view of their interests, demographics, and affinities. A data-driven foundation for any campaign.
  • Content Strategy – Add data to your creative process and develop targeted content for any campaign based on keyword insights, interests, and more.

To see how to speed up your consumer insights process, get in touch.

Define market segments using your criteria. Then automatically break your audience into like clusters.

Build segments using multiple criteria, from demographics to hashtags used. Then automatically find distinct audience clusters within any given segment. 

  • You choose which criteria to use to build your segment. Use just one of the 12 different criteria, or combine them for more precision.
  • If you’re using post language, hashtags, accounts, or websites, the Boolean capability allows you to tie together multiple examples of any one criteria type.
  • Use existing offline customer definitions, or base your segment on online presence – such as those talking about a certain topic, followers of a brand, or other affinities.
  • Automatically divide segments into further 3-9 clusters based upon common characteristics.

Let us show you the power of our Segment Builder. 

Define market segments using your criteria. Then automatically break your audience into like clusters.

Build segments using multiple criteria, from demographics to hashtags used. Then automatically find distinct audience clusters within any given segment. 

  • You choose which criteria to use to build your segment. Use just one of the 12 different criteria, or combine them for more precision.
  • If you’re using post language, hashtags, accounts, or websites, the Boolean capability allows you to tie together multiple examples of any one criteria type.
  • Use existing offline customer definitions, or base your segment on online presence – such as those talking about a certain topic, followers of a brand, or other affinities.
  • Automatically divide segments into further 3-9 clusters based upon common characteristics.

Let us show you the power of our Segment Builder. 

Visualizations and comparisons give you more significant in-depth insights into your segments.

View data in a number of different ways to help you explore and understand.

  • See basic demographic averages, location, and top results of affinity categories in the Overview report.
  • Dig deeper into individual reports to understand work, likes and interests, brand affinities, music and media preferences, sports fandom, influencers, and keywords.
  • Bubble chart visualizations help look deeper at your segments’ affinities by juxtaposing criteria like age or income with gender, marital status, or politics.
  • Cluster Comparison helps you understand the strength of the clusters and the key differences amongst them.
  • You can download these visuals via PDF to use in a presentation or as raw data via CSV to create your own.

To see how our visualizations help drive more insight, please contact us for a demo.

Request your free trial below.

See how easy it is for marketing, insights, or brand professionals to quickly build market segments based on demographics, keywords, and other criteria,