Avoid Influencer Fraud

Use Real Audience Audit to verify your selected Instagram
Influencers are not purchasing fake followers and fake likes.

We Power Audience Data for 50+ Integrations

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Audit any Instagram influencer’s audience and engagement, via dashboard or API.

Don’t settle for guesswork or generalizations – Real Audience Audit verifies whether fake followers and fake likes have been purchased.

  • Most social media professionals wouldn’t choose to work with an influencer who’s purchased fake followers or fake engagement, yet 55% of all influencers have done just that. 
  • Available via dashboard or API, Real Audience Audit is the only service capable of verifying influencer fraud, by linking fake followers and fake likes to ‘bot farms’, i.e. the vendors who sell these.

Learn more about the influencer fraud stats. 

Real Engagement Rate, a measure you can rely on.

Audiences that include fake followers still generate organic engagement from real people. Our Real Engagement Rate measures true engagement from real audience members

  • Measure real engagement for your clients’ campaigns, from genuine audience members, excluding purchased fake likes.
  • Influencers can start or stop purchasing fake likes for their posts at any time. Audit an influencer’s most recent posts or a selection of campaign posts to see if they’re fraudulently boosting engagement. 
  • Gain confidence that your influencer activations are clean and engagement is coming from real people who could spend real money.

Interested in auditing a campaign? Request an audit to see how it works.   

Real Engagement Rate, a measure you can rely on.

Audiences that include fake followers still generate organic engagement from real people. Our Real Engagement Rate measures true engagement from real audience members

  • Measure real engagement for your clients’ campaigns, from genuine audience members, excluding purchased fake likes.
  • Influencers can start or stop purchasing fake likes for their posts at any time. Audit an influencer’s most recent posts or a selection of campaign posts to see if they’re fraudulently boosting engagement. 
  • Gain confidence that your influencer activations are clean and engagement is coming from real people who could spend real money.

Interested in auditing a campaign? Request an audit to see how it works.   

Balance client priorities with marketing realities.

Marketers work in the real world, so finding influencers that can get the job done means different things to different campaigns.

  • Some clients are willing to work with influencers who purchased fake followers, then built a genuine audience on this fake base.
  • No client will forgive an influencer’s ongoing purchase of fake likes for campaign posts – that’s plain fraud.
  • We separately verify purchase of fake followers and fake likes, giving you informed data to satisfy differing client tolerance.

Find out how to use Real Audience Audit to vet influencers for your clients.

The only solution to truly verify fraud

Real Audience Audit is the only solution able to verifiably link fake followers and fake likes to ‘bot farms’, the vendors that sell these to influencers. Manual analysis and solutions that rely on AI and machine learning simply fail to work:

  • It used to be possible to spot fake followers manually, by looking at their profiles. Many bot farms now make their bots indistinguishable from real followers, by copying the profiles, post and behavior of real people.
  • Bots from such farms fool not only close inspection from any human eye, but also any solution that relies on AI. Machine learning can’t distinguish bots from real people when these bots mirror the behavior of real people.
  • Real Audience Audit uses our proprietary clustering methodologies, able to tie individual fake followers and individual fake likes to known bot farms with statistical confidence of greater than 99.99%.

See how we verify fraud with a free audit.

The only solution to truly verify fraud

Real Audience Audit is the only solution able to verifiably link fake followers and fake likes to ‘bot farms’, the vendors that sell these to influencers. Manual analysis and solutions that rely on AI and machine learning simply fail to work:

  • It used to be possible to spot fake followers manually, by looking at their profiles. Many bot farms now make their bots indistinguishable from real followers, by copying the profiles, post and behavior of real people.
  • Bots from such farms fool not only close inspection from any human eye, but also any solution that relies on AI. Machine learning can’t distinguish bots from real people when these bots mirror the behavior of real people.
  • Real Audience Audit uses our proprietary clustering methodologies, able to tie individual fake followers and individual fake likes to known bot farms with statistical confidence of greater than 99.99%.

See how we verify fraud with a free audit.

Get a Free Audit of 10 Influencers

If your agency or influencer marketing platform has an ongoing need for Real Audience Audit,
we’ll be happy to audit an initial 10 influencers for your complimentary evaluation.

Request Sample