Find Influencers That Are Relevant To Your Target Audience.

Influence Search taps rich demographic and psychographic datasets to quickly identify the people, media and brands that most influence specific audiences on Instagram, YouTube, Facebook, and Twitter.

We Power Audience Data for 50+ Integrations

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Search for accounts influential with your target audience

Influence Search can help you shortlist the influencers whose audiences best match your target audience on Instagram, YouTube, Facebook, and Twitter. Influencer selection has never been easier.

  • Use demographic criteria, affinities or existing accounts to find matching influencers. For example, you could find the top 100 accounts who most influence females, age 19 and under, who reside in the Midwest region of the US, and have an affinity for a cohort of makeup brands
  • Refine searches to hone in on the right accounts for your audience. You’re able to adjust search criteria and re-run searches as you go, or take your favorite 1 or 2 influencers and discover 100’s more just like them via lookalike searches.
  • Filter results by audience size so you can build a small army of micro-influencers or focus on the ideal macro-influencers & celebrities that actually deliver ROI.
  • Ensure a perfect fit by diving deeper into any influencers’ audience using Audience Analysis directly from Influence Search results.
  • Available via dashboard or API for integration into a platform.

If you’d like to further explore all the features of Influence Search, let’s connect.

Define a target audience using simple or multiple demographic criteria

Use basic demographic criteria alone or in combination with aspects of their persona such likes, brand preferences, or other influences to define your target audience.

  • Select demographic criteria such as gender, age, marital status, income, location, ethnicity and occupation to define a target audience. Likes, brands, and influences provide additional dimensions such as travel, lifestyle, sports and media.
  • Combine brand affinity with demographics to find talent to use in a campaign. For instance, combining male, US resident and an affinity for Ram Trucks brand could then be used to rank musicians, actors and sports celebrities that best match the campaign target audience.
  • Use an understanding of an audience’s interests to determine how best to reach that audience. For instance, one might specify have children, residing in California, with interests in the environment and family life to determine what media brands are most influential with that audience.

Ready to find the best influencers for your audience?

Define a target audience using simple or multiple demographic criteria

Use basic demographic criteria alone or in combination with aspects of their persona such likes, brand preferences, or other influences to define your target audience.

  • Select demographic criteria such as gender, age, marital status, income, location, ethnicity and occupation to define a target audience. Likes, brands, and influences provide additional dimensions such as travel, lifestyle, sports and media.
  • Combine brand affinity with demographics to find talent to use in a campaign. For instance, combining male, US resident and an affinity for Ram Trucks brand could then be used to rank musicians, actors and sports celebrities that best match the campaign target audience.
  • Use an understanding of an audience’s interests to determine how best to reach that audience. For instance, one might specify have children, residing in California, with interests in the environment and family life to determine what media brands are most influential with that audience.

Ready to find the best influencers for your audience?

Use any social media account to find influencers with matching audiences

Lookalike audiences can help you hone in on influencers that will reach people that look like your current Instagram, YouTube, Facebook, and Twitter audiences, or audiences that match a competitor or a category.

  • To easily find influencers who will appeal to your audience, you can specify your account and influence search will provide a list of influencers whose audiences resemble your audience.
  • Gain share by finding influencers that look like a competitor’s audience.
  • If you’ve worked with influencers who got results, input a list of them (up to 50 accounts) and our lookalike model will find 100’s more with similar audiences.

Does your agency have an ongoing need for Influence Search? Let’s discuss your needs.

Experience Influence Search Today.

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