Get more out of your social listening with advanced demographic analysis.

Use lists of audience members from your campaign or social listening data to get an in-depth analysis of your custom audience.

We Power Audience Data for 50+ Integrations

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Gain a deeper level of insight by layering Custom Input Analysis with other social analytics tools.

When used with a combination of other social tools or campaign data, get a clearer understanding of your results by identifying key audience demographics and affinities.

  • Custom Input Analysis can take output from social listening tools, campaign data, or other 3rd party sources and create a full audience analysis. The user provides a list with a minimum of 300 list members assembled from these sources, and an analysis specific to that group is returned.
  • You can understand the audience makeup of your custom group, including gender, marital status, age, occupation, personal income, and location.
  • The Custom Input Analysis also includes psychographic data that gives insight on that audience’s behaviors, lifestyles and brand affinities.

See how First & First Consulting used social listening in combination with Custom Input Analysis to inform a new content strategy for their client.

Find out who’s talking about your brand or campaign.

Accelerate consumer market research by understanding those most engaged in conversation about a topic or a brand.

  • Go beyond a list of users to see the characteristics of participants in conversations and trends that are happening around your brand, industry or influential persona.
  • Utilize current conversations to understand who finds any given topic important. For instance, listen for those using your #newproducthashtag to determine what the audience characteristics are of those sharing the buzz. Then target audiences like them for further campaigns.
  • Determine whether a campaign met its objectives by comparing the audience engaged in a conversation about your brand, to the audience you intended to reach. Pair with sentiment data to get a clear view of your advocates.
  • By knowing audience preferences, develop content and marketing strategy that match the trends and appeals of your consumer groups.

To see how Custom Input Analysis can improve your campaign strategy, get in touch.

Find out who’s talking about your brand or campaign.

Accelerate consumer market research by understanding those most engaged in conversation about a topic or a brand.

  • Go beyond a list of users to see the characteristics of participants in conversations and trends that are happening around your brand, industry or influential persona.
  • Utilize current conversations to understand who finds any given topic important. For instance, listen for those using your #newproducthashtag to determine what the audience characteristics are of those sharing the buzz. Then target audiences like them for further campaigns.
  • Determine whether a campaign met its objectives by comparing the audience engaged in a conversation about your brand, to the audience you intended to reach. Pair with sentiment data to get a clear view of your advocates.
  • By knowing audience preferences, develop content and marketing strategy that match the trends and appeals to your consumer groups.

To see how Custom Input Analysis can improve your campaign strategy, get in touch.

Learn more about Custom Input Analysis

Contact us to see Custom Input Analysis in action.

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