Analyze the combined audience of multiple influencers, brands, or other accounts.

Generate a single report, representing audiences spread across groups of accounts, with insights on their total reach – for groups large and small, reaching thousands or  hundreds of millions.
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Combine audiences of multiple influencers to see the entire audience reached in a campaign.

Get a comprehensive view to make more confident conclusions on the characteristics of the total campaign audience.

  • Look at the audience of up to 20,000 Instagram or Twitter accounts as one combined audience in a single analysis – delivered via dashboard or API.
  • Combined Audience Analysis generates a single report that includes key demographic measures for a combined audience of multiple influencers, brands, or other users, including gender, marital status, age, occupation, personal income, and location. And the report goes deeper with data about the likes and interests, brand affinities, music and media preferences, sports fandom, and influencers of your combined audience.
  • Get insights on either a weighted or unique, de-duplicated basis. Select Weighted analyses to give extra credit for users following many accounts, or use de-duped analysis to count each audience member equally.

Let us show you what kind of data you can get via Combined Analysis.

Analyze influencer rosters, brand categories or social conversation groups.

Combined stats can tell a powerful story of your group.

  • Rapidly get summary statistics for a group of influencers in a specific vertical, e.g. help market your roster of 100 Esports influencers with their combined audience demographics.
  • Quickly and accurately see industry averages across a group of related accounts, e.g. take a cohort of competing brands in the accounting space and use combined audience analysis to get a benchmark on key characteristics like age, income, or occupation.
  • Analyze organic social listening data to see who may have been exposed to conversations about your brand, e.g. from 500 users tweeting your hashtag, what do their followers look like?

See a demo on combined analysis to see these features in action. 

Analyze influencer rosters, brand categories or social conversation groups.

Combined stats can tell a powerful story of your group.

  • Rapidly get summary statistics for a group of influencers in a specific vertical, e.g. help market your roster of 100 Esports influencers with their combined audience demographics.
  • Quickly and accurately see industry averages across a group of related accounts, e.g. take a cohort of competing brands in the accounting space and use combined audience analysis to get a benchmark on key characteristics like age, income, or occupation.
  • Analyze organic social listening data to see who may have been exposed to conversations about your brand, e.g. from 500 users tweeting your hashtag, what do their followers look like?

See a demo on combined analysis to see these features in action. 

Find your optimal mix of influencers for any campaign.

Compare various mix of influencers to determine which combination is best for reaching your desired audience.

  • Improve your influencer selection process by understanding which portfolio of influencers is most efficient for reaching your target audience. 
  • Create various slates of potential influencers, run multiple Combined Analyses, then compare to determine reach and percentage of any given target characteristic. For instance, a selection of 25 micro-influencers might reach a larger audience of young gaming aficionados than 10 traditional influencers who have a large overall reach, but don’t attract gaming fans.
  • Determine your most cost-efficient influencer combinations by calculating your CPM based on your target audience characteristic across the whole group.

If you like to learn more about how Combined Analysis and how it can assist in campaign strategy. Let’s connect.

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Harness all your insights in a comprehenshive analysis.

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