Audience Analysis That Goes Beyond
Basic Demographics

We deliver deep-dive data points in addition to core statistics like gender, marital status, age, occupation, personal income, and location.

We Power Audience Data for 50+ Integrations

traackr black - transparent (better)
julius_logo
Activate_Logo_White-size
influencer_logo
fohr_logo
edelman_logo

Get detailed breakdowns of key demographics for social media audiences

We deliver the core demographic data you need to understand the basic characteristics of an audience for brands and influencers active on Instagram, Twitter, YouTube and Facebook.

  • Get key demographic measures for influencer audiences, including gender, marital status, age, occupation, personal income, and location – delivered via dashboard or API
  • Ability to analyze a small handful of audiences or scale up to a database of millions of influencers
  • Our statistics don’t include fake ‘demographics’ from bots, which frequently distort other data sets

If your agency or influencer marketing platform has an ongoing need for demographics, see what demographics you can get by requesting an Audience Analysis sample.  

Go beyond basic to uncover deep psychographics of a brand or influencers’ audience

Don’t stop at basic profile information. Dig deeper to understand likes and interests, brand affinities, music and media preferences, sports fandom, and influencers.

  • Use psychographic information such as music or sports team affinities to develop audience personas or content strategy
  • Learn what resonates with competitors’ audiences in order to attract new-to-you consumers and gain market share
  • Understand what media sources influence your audience so you can more effectively reach them through targeted PR campaigns or content partnerships

Find out whether your audience is interested in natural beauty or luxury cosmetics. Fast food or fine dining. Classical or country.

Go beyond basic to uncover deep psychographics of a brand or influencers’ audience

Don’t stop at basic profile information. Dig deeper to understand likes and interests, brand affinities, music and media preferences, sports fandom, and influencers.

  • Use psychographic information such as music or sports team affinities to develop audience personas or content strategy
  • Learn what resonates with competitors’ audiences in order to attract new-to-you consumers and gain market share
  • Understand what media sources influence your audience so you can more effectively reach them through targeted PR campaigns or content partnerships

Find out whether your audience is interested in natural beauty or luxury cosmetics. Fast food or fine dining. Classical or country.

Compare data to network averages to get the context you need

Numbers without context don’t help you make decisions. With our data you can understand each characteristic relative to its presence on a social network.

  • We give you concentration and context by reporting what percent of account followers like any given topic and put it in context relative to other accounts.
  • Indexes help you quickly understand how strongly concentrated any given audience characteristic is versus the network average.
  • Distribution curves show where these audiences compare to audiences across that network.
  • Find influential accounts that appeal to your audience more than the platform average.

Find out how your brands compare by requesting a free sample. 

Compare data to network averages to get the context you need

Numbers without context don’t help you make decisions. With our data you can understand each characteristic relative to its presence on a social network.

  • We give you concentration and context by reporting what percent of account followers like any given topic and put it in context relative to other accounts.
  • Indexes help you quickly understand how strongly concentrated any given audience characteristic is versus the network average.
  • Distribution curves show how these audiences compare to audiences across that network.
  • Find influential personas in that specified audience that appeal to them more than the platform average.

Find out how your brands compare by requesting a free sample. 

Discover Your Target Audience Today

See what’s reasonating with your audience by getting a free analysis.

Request Sample