Founded in 2006 and headquartered in Carrboro, NC, we are a leading innovator at the intersection of social data and local consumer profiling. Years of profiling iteration have given us unparalleled insight into the lives of some 300 million local consumers, supported by methodologies and specialized know-how from the realms of big data, natural language processing, sentiment analysis, entity identification, image analysis and network theory. Our team of developers and data scientists is lead by cofounders Paul Hallett and Nick Fletcher, both mathematicians with deep experience developing models that make demographic and psychographic predictions based on multiple data signals. Our passion is turning this experience and deep knowledge into actionable insight for our clients and partners.

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